One of the tools in our internet toolkit is the Fresh Store Builder. Corey, the developer and CEO for FSB took the time to create this 15 minute video on how "long-tail keywords work", niche marketing techniques and how to make the most of the current search Google algorithms. Don't let the title of the video fool you, its really about how you advertise. Also, use your imagination and replace the toys Corey sells with the toys you're selling! If you are a small business owner and are thinking about improving your search engine rankings this video is a worthy investment of your time. Even if you are going to outsource the work, knowing what you are paying for will keep you from getting caught up in ballyhoo!