Based on an book by Bob Phibbs, The Retail Doctor.
A simple store activity to engage your employees and get to know your StoreExtender.
- 1. Divide your store into 9 sections in a 3x3 grid starting at the front of the store.
- 2. Give each of those sections a "Name/Category".
- 3. For each section, come up with a set of "search terms" that will return a search with most the products in that section.
- 4. Refer to your video training on how to make "lists and links" and make these lists.
Oila! You've just made the table of contents for your store-based interface into your StoreExtender. Now that you've done this, you've opened the door for turning more store-related tasks into unique marketing content for both your store and your online presence. By the way, the neat by-product of this exercise is that your staff is being trained on using your SE!