Obviously if you are going to be operating an e-business, you need to build at least one website. Of course you can choose to have a website created for you, even if you choose to maintain it yourself. However, to be successful in any e-business your website will need constant updating.
If you choose a difficult software program to use to create your website, it will be difficult for you to find the time to make changes to quickly react to market conditions. If you have a web designer, it will be expensive for you to call this person daily, weekly or a regularly in order to have changes made to your website.
Therefore, when you are starting your e-business it is important for you to choose a software platform that will be easy for you to update, whenever you sense that you need to do so. The best software program to use in this respect would be WordPress. WordPress is easy to update and easy to customize.
Now, that does not mean that you should do all of the customization yourself. However, when you have changes that you need to make on your website to communicate accurate information to your site visitors, WordPress will fit in nicely to your plans.
WordPress is considered to be open source software. That means that the software is basically free to use, and updatable by software professionals. Software professionals provide WordPress users with two different kinds of customization. Users can customize the look of their website using WordPress themes.
WordPress themes can be purchased or acquired free on the Internet. A WordPress user with a basic knowledge of the program can quickly change the look of their entire website by activating different themes until they find the look that they want.
As you get started in your e-business, it may be a good idea for you to choose free themes until you know how you want your website to look for the sake of your visitors. Once you have a good idea of what you're website needs to look like and do, then you'll want to invest in a paid theme.
One of the benefits of working with a WordPress theme is that it is universally understood among web designers. You can very easily hire a web designer to take over your design and to give it a fresh look. If for some reason the relationship you have with the designer does not work to your satisfaction, you will be able then to find a replacement designer very easily.
The second way a WordPress installation can be customized is its functionality. Because WordPress can be configured by software designers to do different things that want to achieve on any one installation. WordPress can be customized with what are called plugins.
Plugins are software patches that can easily be added to WordPress by an end user, to change its functionality or extend it. For example, a WordPress website can be turned into a paid membership site with the use of a plugin. Or a WordPress installation can be turned into a social network with the use of a WordPress plugin.
WordPress can be changed to accommodate different advertising layouts, and different reading formats. It can also be extended to give advanced statistics, and two ward off would be attackers. The WordPress plugin system makes the software a valuable asset to you as e-business owner.
Once you and/or your staff learn how WordPress works, you will then be able to extend that knowledge into your next project. If you are scaling your activity to build multiple sites, everything that you learn from one WordPress site carries over to the other. It is an excellent platform to quickly build and tear down sites if they are needed.
The other thing that WordPress allows you to do effectively is to build sites for different purposes. If you want to build a website specifically for getting users to opt into your website, you can do that very easily.
If you want to build a website specifically for the purpose of displaying specific information, such as a countdown clock, WordPress will allow you to do this. The flexibility of the plugin system makes using the software the single most effective choice that you can make as you are starting out your journey in e-business.