Retailers, there is a good chance that many of your brick and mortar customers and prospective customers are online.
Not online to buy primarily, but online via social media like Facebook, Instagram and Twitter to belong.
You know that because you’re on FB too.
You are on Facebook, right?
If not, you’re missing the boat.
Social media offers an easy way to reach and influence your own unique niche customer base. But managing your social media presence might lead you to do some bad things …